Renault-Samsung introduced the industry-first e-commerce system called ‘e-showroom’.
Through Renault Samsung’s e-showroom, a customer can easily make estimate for a vehicle and pay deposit through online. The process is consists of three parts-making my own car, making detailed estimate, and paying deposit-.
First, visit Renault-Samsung’s official website and click ‘making my own car’. In this page, the customer can choose model, color, interior, option, and accessory. After finishing all process in the first part, the next one is called ‘making detailed estimate’. In this section, the customer can check delivery fee and payment method.
Finally, there is ‘paying deposit’. Here the customer can review the choices that have been made, and need to choose one of Renault-Samsung’s dealership for writing a contract.
Click ‘Next’ and the customer will have to review personal information and the payment method of the deposit such as credit card. Check everything needed and the online payment will be made with the selected payment method.
A dealer the customer has been chosen will contact to the customer and finish the process of buying the vehicle.
Also, the customer can ask questions through the mobile messenger called ‘Kakaotalk’. However, the service is so limited that customers only can get some information about the location of dealership or promotion. When I asked a detailed question about the process of ‘e-showroom’ to the adviser, he or she simply said “you can get more detailed information through our dealership. Let me know your address and we will help you find the nearest one.” The service should be improved to help customers with more detailed questions.
Renault-Samsung said “It is true that the service is very limited. Our purpose of launching the service is to expand points of communication with customers, and we will improve the service of course, in order to provide better quality of the service.”
by Kim, Song-Yi firstname.lastname@example.org
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