[by Kim, Song-Yi] Which is the most beautiful car among the cars sold in Korean market?
Dailycar, Korean automobile news media today announced that it is going to hold ‘Dailycar Design Award 2017’ to celebrate its 9th anniversary. Overall, the award is targeting 58 kinds of Korean cars and 153 of imported cars. Based on those 211 models, Dailycar Design Award will choose the most beautiful car design of the year.
As there has been no such award in global car industry, it seems to be a good challenge, since Dailycar Design Award picks the most beautiful car in every segment based solely on design.
There are two parts-one for Korean cars and another for imported cars-. The car made in Korea part includes 13 segments-small car, compact car, semi-medium sized car, midsize car, semi-large sized car, full sized car, small SUV, compact SUV, midsize SUV, full sized SUV, MPV, high performance car, and green car. So there will be 13 models chosen as segment winners and 1 model chosen as the most beautiful car among Korean cars.
Like the first part above, imported car parts consists of 14 segments- compact car, semi-medium sized car, midsize car, semi-large sized car, full sized car, luxury car, small SUV, compact SUV, midsize SUV, full sized SUV, MPV, sports car, super car and green car. 14 models will be chosen as segment winners, and 1 model will be chosen as the most beautiful car among the imported cars.
Dailycar Design Award will be held from May 11 to 15. Winners will be selected based on the evaluation from 24 judges(70%) and votes from 1000 internet users(30%). Voting system will be operated by Nice R&C, a research company.
[사진] 더 뉴 메르세데스-AMG C 63 카브리올레
29 Winners will be announced on May 22 via Dailycar official website. Awards ceremony will be held on May 24 at the 19th floor of Korea Press center.
“Recently, it is shown that customers consider the car design as one of the most important features when they buy cars. It is meaningful to evaluate the design of all cars sold in one country”, Dailycar said.
He added “Korean customers have really strict standards when they buy cars, and this is why Korean market has been considered as the test market for global carmakers. Dailycar Design Award will be a good opportunity to see the design trends of global popular brands.”
Meanwhile, judges of Dailycar Design Award 2017 consists of 8 Dailycar journalists, 8 car designers, 6 from academic fields and 2 from research companies.
■ Judges of Dailycar Design Award 2017
▲Dr. John(Young-ill) Kim, a chief designer and a former president of design department of Hyundai Motors, the head of judging panel of Auto Design Award ▲Seung-bin Yim, a director of emotional design in Kia ▲Gap-dong Choi, a head of exterior design department in Chevrolet GM Korea ▲Joo-wan Sung, a chief designer and general manager of Renault Design Asia ▲Myung-hack Lee, a senior executive of the design department of Ssangyong Motors
▲Hubert Lee, a director of advanced design center of Mercedes-Benz ▲Hoe-young Hwang, an exterior designer in Bentley Motors ▲Jung-sam Park, a creative Expert Designer in Creative Box ▲Moon-han Lee, a director of the research department in Nice R&C ▲Tae-sun Yoon, a managing director of Consumer Insight.
▲Eun-tae Kim, a general secretary and executive director from The Korean Society of Automotive Engineers ▲Sang Koo, a professor in the department of automobile transportation design of Kookmin University ▲Chul-ho Kim, a professor in the department of automobile engineering of Seoul National University of Science and Technology ▲Won-kyung Kim, a professor in the department of industrial design of Chung-Ang University ▲Jong-min Cha, a professor in the department of transportation design of Hongik University ▲Jin-sung Kim, Assistant Professor in the department of innovation design of Sejong University
▲Young-sun Ha, Dailycar chief editor ▲Ra-kyung Kim, Dailycar general manager ▲Jae-min Ju, a head of video production department in Dailycar ▲Song-yi Kim, Dailycar journalist ▲ Hong-june Park, Dailycar journalist ▲Byung-ho Jeon, Dailycar journalist ▲Mahina. h. Moon, Dailycar journalist,▲ Ye-chan Ju, a staff of video production department in Dailycar (all 24 judges listed above).
by Kim, Song-Yi email@example.com
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